Brine Sporting Goods
America’s Oldest Family Owned Sporting Goods Store, Est 1867
The first James F. Brine, Inc. sporting goods store opened in Cambridge, Massachusetts in 1867. Six generations later, the Brines still own and operate the stores. Our legal business name is still James F. Brine, Inc. but most of our customers simply know us as Brine’s Sporting Goods.
We are located in Concord Massachusetts. We have been recognized as the oldest sporting goods store in the United States. Our history started in Harvard Square, Cambridge where the original Brines used to make the goods and clothes sold in the store. In fact, there were six stores in the Brine family in and around the Boston area. Each store was independent of each other and each known for thier excellent products and customer service. Some of the Brine family started manufacturing lacrosse, soccer, and field hockey goods in the early and mid 1900s and went on to become one of the biggest lacrosse companies in the country.
We would like to welcome you to the online portion of our company. We specialize in lacrosse, baseball, soccer, tennis, swimming, field hockey, supportive running shoes, women and men’s apparel, and The North Face. Our stores are known for their old time feel. We’ve been called all sorts of things…retro, quaint, old-fashioned, jammed packed…but that’s our charm. In today’s mega-chain world, we stand out with our knowledgeable staff, personal attention, and quality hand selected merchandise.
With our new online website, we want to give everyone across the country the same experience that we have brought to Eastern, MA for over 150+ years, which is our dedication to YOU the customer.
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Reviews
Sergio Turner March 8, 2025
Daughter needed cleats for lacrosse. Thomas at Brine was extremely helpful in bringing the right models and sizes, and in explaining the differences, calling on the manager Connor twice for confirmation. We quickly settled on a pair and got goggles to match. This level of attention reminds me of specialized shoe stores in the 80’s. Thank you.
Tracy Reno February 6, 2025
I am so pleased with the customer service I received!!! Above and beyond to help me buy my first pair of Brooks running shoes. Shipping to me in Alabama, was extremely quick. The shoes came boxed with extra wrapping. Thank you so much!! Don’t be afraid to order online from this company!!
max hanna July 14, 2024
Great place with a variety of goods for a lot of different sports. The staff is very accommodating and knowledgeable as well.
Anna Shorb June 23, 2024
I always like coming here! The service is great--Bill really knows his stuff, and the other employees are always friendly and lend a helpful hand (shoutout to Thomas).
Andre June 2, 2024
WOW! What a great place to shop! And where do I even begin with Thomas! He was so helpful and friendly to me, really hope management realizes how great of a job he's doing!
Tom Matthews January 15, 2024
I am a local Concord resident and real estate agent. I have 3 kids all in sports and when I need equipment it is so awesome to have a local sports store in town. Anyone can go to Amazon, but there is no one to answer questions or help you select the right product. I willing to pay a little more for quality service and expertise!
Julie Couball September 8, 2023
Great service and fair prices! I definitely recommend Brines for your sporting needs.
John K March 7, 2023
Its a great shop. They have all your sporting equipment,Their cost effective,and just overall good people with a vast knowledge of needs and wants for the sport you or your children want to play. In my humble opinion.
Mark M. September 24, 2022
I was looking everywhere for a pair of under armour clutchfit drive 3 basketball shoes from 2016 and they had a size 13 as advertised. I got my shoes and i...
Leslie Bailey August 30, 2022
Brine’s Sporting Goods is open and has been without interruption. The family apologies for the confusion of the information on the website and thanks their loyal customers for their continued support.
Josh Allen June 24, 2022
One of the few remaining true local shops. Great service, friendly staff, priced a little above a big box store, but worth it. Feels like a personal experience every time.
Ethan Webb April 30, 2022
Sara hooked it up!
Colin Cox February 13, 2022
The staff at the store is incredibly helpful and kind. I highly recommend this store and the opportunity to physically look through sports gear and ask questions to a knowledgeable staff. It is wonderful to have a store in the community where the children can still look through equipment rather than scrolling online.
Greg Peterson September 11, 2021
We are incredibly lucky to live so close to a town that still has a real town center, with stores that actually carry useful things.
I pretty much always check out shops in Concord before going to a big box and I am rarely disappointed.
Brine’s is a great example. I needed a waterproof carrier for a phone. Of course they had it! And at a very fair price. Just like they had the high school and travel team athletic gear.
Luke Flood July 13, 2021
I've never had anything but excellent experiences at Brine's, both at the Concord store and their old Sudbury location. The staff is very knowledgeable and friendly, and they stock a lot of items for a small, independent shop. Brine's has been owned by the same family for over 150 years, which is pretty incredible in this day and age.
I stopped in today to pick up some workout clothes, and found exactly what I was looking for, all at great prices. Check out Brine's next time you need any sporting equipment!
Luke F. July 12, 2021
I've never had anything but excellent experiences at Brine's, both at the Concord store and their old Sudbury location. The staff is very knowledgeable and...
Katie Flake June 10, 2021
Came in looking for some shorts and soccer balls. The store never disappoints. The manager Sarah is super friendly, and knows her stuff. Will be coming back for every season for their clothing.
Nancy Gould March 16, 2021
The staff went above and beyond for me to be able to order a lacrosse jersey for my son who assured me that his previous year's jersey would fit, but then only for me to discover it looked like a too small crop top on him. Thank you!!
James S. February 6, 2021
Patagonia pointed me here as a local carrier and I am very happy they did! My coat was on sale for almost $100 off, they had my common (men’s medium) size, and they set it aside for me when I called. The jacket was waiting for me, they let me try it on, and chatted with me about dogs as I checked out. I’m very happy with the jacket and the service. I’m also happy I supported a local, independent store and a clothing company that cares about the environment. Win/win!
Jamie Scoville February 6, 2021
Patagonia pointed me here as a local carrier and I am very happy they did! My coat was on sale for almost $100 off, they had my common (men’s medium) size, and they set it aside for me when I called. The jacket was waiting for me, they let me try it on, and chatted with me about dogs as I checked out. I’m very happy with the jacket and the service. I’m also happy I supported a local, independent store and a clothing company that cares about the environment. Win/win!
George Hannah September 30, 2020
Once or twice a year, no matter where I live, I make the pilgrimage to buy basketball sneakers at Brine's. The sales people know the products unlike at most chain stores where their knowledge is often limited to what is the best selling. They help me find footwear that is best for my needs.
I do not go to Brine's for flash or for the most expensive sneakers. I make the trek to buy a sneaker that will provide comfort (I have had several injuries over the years before I found this store) and give me the best stability.
Now that I have children, this is our spot for their growing feetses.
Ashley Cook September 15, 2020
I came in this weekend for the first time to buy my son a pair of soccer cleats. The woman working, Sara, was so kind and patient with him despite the store being very busy. She took the time to get him a shoe that fit right and in a color he enjoyed. Not to mention a price I enjoyed. The store it self was clean and organized. Checkout was contactless. I couldn’t have hoped for a better experience! I will definitely be back.
Stephanie Houle September 4, 2020
Great first experience with Brines! The new owner Sara went above and beyond to arrange a pick up for some free weights I purchased through her online. She was prompt with her response and so friendly. I would give my money to this small business any day!
Trish Blomquist September 4, 2020
Great store! Thank you Sara for your help in securing my 15lb hand weights!
S Gomez August 24, 2020
Great selection of running shoes, leggings, weights, yoga equipment, and Northface and Patagonia jackets at low low prices! The girl running the store was very helpful and helped me seal the deal on what color jacket to buy! It was so nice to feel seen. I will definitely return!
Susan J. July 26, 2020
OK, it's a small business, not a giant sneaker specialty store like Marathon Sports (where I ended up buying very expensive custom-fitted weird-looking...
Hillary Lam February 12, 2020
Great store and selection of sports equipment. Decently priced. Staff are very friendly and helpful.
Christopher Sprague January 18, 2020
Old school ... right products when you need them
Lorena ann Livoli October 31, 2019
Well Fallen angel needs to get a life and stop with false accusations! Ill report her!!!!!!! I have been using this company for many years and I have to say I would not go anywhere else! Maura is a doll and so delightful, she goes above and beyond for so many people! I am a single mother and she has met me on weekends to accommodate me and my kids. Maura is an honest person, I ordered way to much stuff and instead of taking my money she told me what I needed and refunded me right away! So please people be your own judge of character and you wont be disappointed. THIS IS A GREAT PLACE BOTH CONCORD AND MAYNARD.
Daniela U. April 6, 2019
My 11 year old can be difficult sometimes to fit into sport outfits . People at Brine's took the time to accommodate both his size and taste for fashion :)....
Christopher M. June 4, 2012
As a new Concord resident, I'm thrilled that local shops like Brine's are still around. I don't mind paying a little more to shop local, and what Brine's...
