Ata Cycle is an Independent Bicycle Retailer in Concord, MA. Our number one priority is to provide exceptional service to every customer, which in turn empowers our customers to achieve their cycling goals. One of the major rewards of our work here is to get to know new people every day who have a desire to improve life through cycling. Some use the bike for casual sight seeing, improving their ability to explore the region and discover new, easily accessible places to relax. Others have used the bike to eliminate the dreaded daily car commute, reducing gas consumption, gridlock frustration, while simultaneously receiving a daily cardio fitness boost. We also have a dedicated cohort of customers who use the bike as a tool for building serious fitness, and competing at amateur and professional levels. We specialize in Triathlon fittings, and gear customization advice for the annual race up Mount Washington. While our roots and passion are in road racing, we are dedicated to educating our customers regardless of whether they ride occasionally for fun, or every day as a professional.