José G. González is the Founder of Latino Outdoors and Co-Founder of the Outdoorist Oath. He is a professional educator with training in the fields of education and conservation while engaging in different artistic endeavors with art and messaging—often exploring the intersection of the environment and culture. As a Partner in the Avarna Group and through his own consulting, his work focuses on Equity & Inclusion frameworks and practices in the environmental, outdoor, and conservation fields. He is also an illustrator and science communicator. He received his B.A at the University of California, Davis, and his M.S at the University of Michigan School of Natural Resources & Environment. His teaching coursework was at the Bilingual, Multicultural, Education Department at Sacramento State. He serves as a Trustee for the National Outdoor Leadership School, a Trustee for the National Recreation Foundation, and Outdoor Industry Association Board Director, among other such leadership volunteer roles.

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