December 1, 2019 3:00 pm – 6:00 pm
The 2019 parade will travel down Stow Street, turn right onto Hubbard Street, left onto Walden Street and right onto Main Street allowing thousands of spectators to witness the best holiday parade in the area! At the end of the parade, the tree will be lit in Monument Square, typically around 5:15P. As in year’s past, the parade will start at approximately 4:50P with roads closing in the area around 4:00P. Entertainment will start throughout Concord as early as 3:00P.
Concord Recreation will be organizing all street entertainment including carolers, character visits, live music, dance performances, photos with Santa and more. Storefronts are welcome to participate in the event by providing giveaways, offering free refreshments, hosting an entertainer, collecting toys for tots, or anything else that you see fit. We will be creating a schedule of events that will showcase all there is to do that afternoon and hope to include your organization’s events in those publications. If you are an organization that is not in Concord Center but would like participate, you are welcome to set up a table to advertise your organization in Monument Square. Santa will again be located in the Town House after the tree is lit.
JMcLaughlin, 14 Walden Street, will provide free refreshments and small bites during the event. We look forward to seeing Santa!